How To Start An Internet Business ? Content, Content, Content
When it comes to e-commerce, the time-tested cliché is, "Content is king." In this case, the cliché is correct. Content For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic. Primary Pages Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can't be converted to money. Focus on converting the visitor into a customer. Information Pages Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation. Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings. Information Page Subjects If information pages are so important, how do you come up with topics? There are three methods. The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines. The next step is to review the results of the keyword research conducted when you decided to build a site. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, the figures will continue to rise. Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic. To find relevant forums, simply search for "forum + subject" on any search engine. In Closing Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king. Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
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Three years ago I was doing some work for a local university helping to redesign an internal website they wanted updated and made more user friendly. When the job was done the person I was doing the job for wanted to use his school issued credit card to pay for my services.
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Make That 3 Billion
My previous article I wrote called "One Point Two Billion"
attracted quite some attention, the downloads through all
the article syndication services has been astronomical
compared to any other articles I wrote which are still with
them.
It seems the numbers game is popular not only with the
accountancy profession, but with just about anyone running
a website who is interested in more sales from anywhere in
the world.
The internet has proved to be the great leveller, even a
grandmother I know has made hundreds of thousands of dollars
just from publishing a couple of e-books, business of that
magnitude is not now confined to those people with large
sums of investment capital, teams of accountants, planners,
secretaries, swanky offices etc. Anyone, even you, can make
money regularly on the internet, just aim for a goal and
'go for it!'
The costs of setting up have never been lower, the ease of
making web pages has never been easier, ( I make my web
pages in Notepad, which is on every Windows computer), and
the potential audience for your web pages has never been
larger. So what are you waiting for?
The sheer mountain of information available through e-books
on any subject and especially on setting up a business on
the internet would take you a lifetime to read through, so
just be selective and read only what you need to know about
and get started in that business. Businesspeople who have
'been there-done that', have written up an enormous amount
of e-books to pass on their knowledge and experience,
pitfalls to avoid, how to spend your advertising dollars,
and just about everything else you need to know about to
ensure success. So profit from their experience, avoid the
pitfalls, do what they say you should do, and you should be
in a profitable business in no time, just the way they did it.
No large sums of investment are needed, just time and
dedication.
If you provide an excellent service that benefits all your
clients, they will recommend you to their friends,if on the
other hand you want to be a 'scammer' and a 'fly by night'
operator determined to 'rip-off' as many people as possible,
you will come to grief. You will find your web hosting
account rapidly terminated, your e-mail account likewise, and
your name plastered all over the forums and newsgroups.
You get out of life exactly what you put in.
There are still mysteries about life we still don't understand
and this is the reason we come to grief, but on the other hand,
if you work for the benefit of others, this 'mystery of life',
for want of a better name,cuts in and helps us along, we go
with the flow and good things start to happen.
I could tell you of many experiences I have had, both good and
bad, which I have learnt a great deal from, but space precludes
that, maybe one day.
All right, you win, I will tell you of one particular incident
more recently and then move on with this article.
I carried a St.Christopher medallion on a gold chain in my wallet
for six years, given to me by the wife of a good friend overseas,
'it will keep you safe' she said. I received a new wallet for a
Christmas present and changed everything in the old wallet into the
new one, except the St. Christopher medallion, it was looking a
bit 'worse for wear' and I decided to put it in the cupboard.
That day I lost my mobile phone!
For two whole days I felt a loss which can only be described as
a 'bereavement'. I had lost touch with the network I was attached
to night and day, seven days a week, I felt bereft. I did not know
if someone was trying to ring me, whether something was urgent I
had to know about, my sense of loss was total.
Was this to do with the St. Christopher medallion? I thought surely not.
That was on the Tuesday, by Thursday morning I had decided to put
that 'good luck' St. Christopher medallion into my new wallet.
My mobile phone turned up via a 'good samaritan' who would take no
money as a reward whatsoever.I was never more pleased to see my mobile phone.
So what happened here?Was it something to do with the St. Christopher medallion? Was it because I had 'bad thoughts' that it was the 'worse for wear'so discard it as inconsequential? I don't know the answer.
There have been too many such incidents in my life it would take
volumes to relate the details.
We don't know these 'mysteries of life' but one thing is important
-keep a positive outlook to everything and everyone and good things will happen for you.
It's difficult to visualize how many people that are out there who can
log on to your website. It's also difficult to understand what kinds
of people they are, what background and education they have had. Why
they are logging on to your new site. What do they expect to see, or
learn, or buy?
How will they benefit from visiting your site?.
Will they buy a good product, or learn something, or get some amusement
or entertainment from it?.
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