Selling From Your Website
Greetings! Friends and relitives ask us all the time " How do sell from your website?" and no doubt you want to know as well. Over the next two issues we will be covering this very thing! We decided to divide it into two camps - tangibles and non-tangibles. Feel free to create a hybrid if you are daring, however, for the sake of simplicity - both for your visitors as well as your planning figure out which of the two is applicable and focus your efforts as needed. Tangibles: If you are selling products, it needs to be organized in some fashion. Be it by subject , or alphabet, or some other method such as price or season as an example. Lets say you're selling jewelry. You want to make it easy for your visitors to find what they're looking for first. You should have different sections i.e. rings, necklaces, watches, etc. You could have various designers alphabetized. It can also be broken down into price range aimed at a target audience. Or maybe target the sophisticed jewelry shopper who's looking for summer items or evening wear. The idea is that it's easy for them to find what they want and make a buying decision, then get on with their life. They will remember that the next time they need a particular item. Non-Tangibles: We recommend a clear organised presentation for non-tangibles as well. Because you are not dealing with a concrete product, information and services can be precived as being a bit nebulous and therefore suspect. As such, you want to make it very obvious what you are offering and how the client will benefit. Be precise. As in everything, keep it as simple as possible. The less work on their behalf, the quicker they can come to a buying decision. Examples, testimonials and references work to establish an air of trust and security, thus motivating the visitor to sign on with you. The Sale: The mechanism in wich the money goes from them to you and the product then gets into their hands, is of course of prime importance. In regards to payment, the obvious choice is of course credit cards. It's quick and easy on both you and your customers. Credit card payment is widly used and accepted. And this can be set up realitively easy by you. There are commpanies online that are happy to do this for you for a piece of every transaction. A small price to pay when considering that the sale may be lost due to too much trouble on your visitors behalf otherwise. 80% of something is better then 100% of nothing. The Support: I like to include extras. Links to other sites, pertinate information, or some other reason or benefit for the visitor to return to your site. You do a good job with your site and they'll browse around and maybe even make that impulse buy AFTER they get what they were looking for in the first place. About The Author Written by Corinna Gittens-Arnold Zalca, co-authored by Leron Gittens-Arnold
Zalca, your home business resource and information site. http://www.zalca.com zalca@zalca.com
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Make That 3 Billion
My previous article I wrote called "One Point Two Billion"
attracted quite some attention, the downloads through all
the article syndication services has been astronomical
compared to any other articles I wrote which are still with
them.
It seems the numbers game is popular not only with the
accountancy profession, but with just about anyone running
a website who is interested in more sales from anywhere in
the world.
The internet has proved to be the great leveller, even a
grandmother I know has made hundreds of thousands of dollars
just from publishing a couple of e-books, business of that
magnitude is not now confined to those people with large
sums of investment capital, teams of accountants, planners,
secretaries, swanky offices etc. Anyone, even you, can make
money regularly on the internet, just aim for a goal and
'go for it!'
The costs of setting up have never been lower, the ease of
making web pages has never been easier, ( I make my web
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the potential audience for your web pages has never been
larger. So what are you waiting for?
The sheer mountain of information available through e-books
on any subject and especially on setting up a business on
the internet would take you a lifetime to read through, so
just be selective and read only what you need to know about
and get started in that business. Businesspeople who have
'been there-done that', have written up an enormous amount
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pitfalls to avoid, how to spend your advertising dollars,
and just about everything else you need to know about to
ensure success. So profit from their experience, avoid the
pitfalls, do what they say you should do, and you should be
in a profitable business in no time, just the way they did it.
No large sums of investment are needed, just time and
dedication.
If you provide an excellent service that benefits all your
clients, they will recommend you to their friends,if on the
other hand you want to be a 'scammer' and a 'fly by night'
operator determined to 'rip-off' as many people as possible,
you will come to grief. You will find your web hosting
account rapidly terminated, your e-mail account likewise, and
your name plastered all over the forums and newsgroups.
You get out of life exactly what you put in.
There are still mysteries about life we still don't understand
and this is the reason we come to grief, but on the other hand,
if you work for the benefit of others, this 'mystery of life',
for want of a better name,cuts in and helps us along, we go
with the flow and good things start to happen.
I could tell you of many experiences I have had, both good and
bad, which I have learnt a great deal from, but space precludes
that, maybe one day.
All right, you win, I will tell you of one particular incident
more recently and then move on with this article.
I carried a St.Christopher medallion on a gold chain in my wallet
for six years, given to me by the wife of a good friend overseas,
'it will keep you safe' she said. I received a new wallet for a
Christmas present and changed everything in the old wallet into the
new one, except the St. Christopher medallion, it was looking a
bit 'worse for wear' and I decided to put it in the cupboard.
That day I lost my mobile phone!
For two whole days I felt a loss which can only be described as
a 'bereavement'. I had lost touch with the network I was attached
to night and day, seven days a week, I felt bereft. I did not know
if someone was trying to ring me, whether something was urgent I
had to know about, my sense of loss was total.
Was this to do with the St. Christopher medallion? I thought surely not.
That was on the Tuesday, by Thursday morning I had decided to put
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My mobile phone turned up via a 'good samaritan' who would take no
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There have been too many such incidents in my life it would take
volumes to relate the details.
We don't know these 'mysteries of life' but one thing is important
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learn, or buy?
How will they benefit from visiting your site?.
Will they buy a good product, or learn something, or get some amusement
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